Wal-Mart saves US children from conversion to Islam

Parents campaign focuses on Target, Kmart and Toys R Us

Wal-Mart managers are removing the Mattel doll that says “Islam is the Light” from store shelves, according to reports from parents and the media across the U.S. and Canada, as well as Wal-Mart employees. Many Wal-Mart managers have removed the controversial doll in the last two weeks, and others are removing it as soon as parents ask.

The Moms Ask Mattel for Accountability (MAMA) campaign to remove the doll began in late November on “Black” Friday, the year’s biggest shopping day. The national MAMA campaign started as a response to parent concerns about the Mattel/Fisher Price “Little Mommy Real Loving Baby Cuddle and Coo Doll.” The majority of “Little Mommy Cuddle and Coo” dolls on store shelves have an audio soundtrack that says “Islam is the Light,” with no label or warning to parents on the doll’s packaging that it advocates Islam to their young children, a practice known as “Dawa.”

MAMA has advised parents in the U.S. and Canada to ask retailers either to remove the doll from the shelves or to attach a label stating “NOTICE: This doll says ‘Islam is the light’, an invitation to your child to join Islam.” MAMA is concerned that an invitation to Islam is a material risk to young girls, because of the discriminatory Islamic law known as Shariah, and wants parents informed about the doll’s statement before they purchase the doll.

“Parents are reporting that most Wal-Marts have already removed the doll, or immediately remove it when asked,” said Denise Lee, founder of Moms Ask Mattel for Accountability. “And TV and newspaper stories are reporting the same policy changes. MAMA applauds Wal-Mart for taking the lead here in responding to parents’ concerns, especially over the Christmas season.”

MAMA website, 19 December 2008